THE VEG CORNER

Starting Point

For our rebranding assignment, I decided to build a new visual identity for a restaurant. The Veg Corner is a vegetarian restaurant planned to be set in Ottawa. The owners, who already have an Arabic restaurant, decided to create a vegetarian spot. Therefore, they will take over part of a pre-existing restaurant to focus only on vegetarian food; this is why it will be called The Veg Corner. My goal was to design a new brand that would speak to their roots and depict their high-end service quality.

Sketches and Concepts

To create a strong brand, I had to consider on the identity and history of the restaurant, as well as their target audience. Their audience is vegan and vegetarian people from 20-65 years old looking for fresh food. I flushed out numerous concepts and then focused in on 2 concepts to fine tune my direction. 

Typefaces and Colour Scheme

The typeface I used is called Semplicita Pro, in regular and bold styles. 

It’s a friendly, clean and modern typeface, just like the restaurant. 

The colour green conveys the idea of fresh food and the vegetarian way of life. 

typeface-semplicita-pro.jpg
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The Final Result

The green leaf conveys the idea of fresh food, vegetarianism. The corner shape in the leaf ties into the restaurant name. Also, the corner shape has a secondary purpose: it acts as an arrow to bring the viewer into the name.  

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