THE SOAP CO.
The fight against COVID-19 proved to be a challenge for all of us.
As a designer, I'm aware that my work can change people's behaviour for the better.
Because personal hygiene - especially washing hands - plays a crucial role in the pandemic context, I decided to create a fictitious hygiene brand and a hand soap.
The target audience is people from 16-30 years old.
Sketches and Concepts
Typefaces and Colour Scheme
For the logo
For the labels
The Final Result
In this project, the challenge is designing for behaviour change. I wanted consumers to
internalize the values of hand hygiene in the pandemic context.
To get my message across successfully, I chose to use the target audience language and behaviour.
I noticed that my target audience's most common greetings are handshakes, high-fives and fist bumps.
So I chose three floral scents and designed a label for each one of those.
After researching flower scents, I found out that peony, phlox and lavender are famous for being highly scented flowers. For this reason, I picked them.
I wanted my labels to have an informal look, so I kept it clean and straightforward.
This flower-scented hand soap gives people the chance to greet others enthusiastically, as they used to before the world pandemic outbreak.