THE SOAP CO.

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Starting Point

The fight against COVID-19 proved to be a challenge for all of us.

As a designer, I'm aware that my work can change people's behaviour for the better.

Because personal hygiene - especially washing hands -  plays a crucial role in the pandemic context, I decided to create a fictitious hygiene brand and a hand soap.
The target audience is people from 16-30 years old.

Sketches and Concepts

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Typefaces and Colour Scheme

For the logo

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For the labels

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Iconography

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The Final Result

In this project, the challenge is designing for behaviour change. I wanted consumers to
internalize the values of hand hygiene in the pandemic context.
To get my message across successfully, I chose to use the target audience language and behaviour.

I noticed that my target audience's most common greetings are handshakes, high-fives and fist bumps. 

So I chose three floral scents and designed a label for each one of those. 

After researching flower scents, I found out that peony, phlox and lavender are famous for being highly scented flowers. For this reason, I picked them. 

I wanted my labels to have an informal look, so I kept it clean and straightforward. 

This flower-scented hand soap gives people the chance to greet others enthusiastically, as they used to before the world pandemic outbreak. 

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